An ecosystem delivering comprehensive solutions utilising immersive technology

Holographic Technology

The Use Case

Holographic technology is a technique that projects a three-dimensional image requiring specific equipment such as cameras or glasses. The image is visible from any perspective, allowing the user to move around the display and perceive the object as if it were moving and shifting in a lifelike manner. 

We have seen the likes of holograms and the role they play in tv and films but what happens when the technology reaches that stage in reality? 

Everything from cars to anatomy can be physically displayed, with real-life use cases appearing as holographic heads up display in cars, with technology having evolved to conducting meetings and bringing learning to life within a holographic environment.

User cases that utilise this type of solution:
  • Face to Face meetings
    Remote meeting experiences offer better engagement and convenience than travelling to both conferences and meetings.

  • Design and present
    When presented with a two-dimensional image, it can be challenging for someone to envision a new product accurately. While the designers may understand its appearance and the product managers its functionality, the sales team needs to comprehend how customers will use it within their specific environment. Immersive technology in meetings can aid this process by providing presentations that depict the product in use. Additionally, designers can actively participate and make changes to the design in real-time to enhance the overall experience.

Immersive Solutions

XR solutions that address the following key areas:
  • Reduction in travel costs
    Immersive technology solutions, including XR, share a common theme: location is no longer a barrier for collaboration. Whether working on a visualization project, it is now possible to collaborate with individuals across different rooms, cities, countries, or even continents using any of the available immersive technology devices. The pandemic has served as a catalyst in the development of remote collaboration technologies, enabling experts to come together and work more efficiently.

  • Dramatic increase in perception and engagement
    The opportunity has arisen to allow elements of meetings to be interactive especially when showcasing a new product or prototype.

  • Increased response rate
    The ease of spotting errors in early phases of development is increased. Allowing time to production to reduce significantly.

  • Strengthen team relationships and transform workspaces
    When ideas are communicated effectively within an immersive environment, it leads to increased team buy-in and fosters better relationships between team members. Furthermore, the ability to interact not only with other meeting attendees but also with objects within the immersive space, from anywhere in the world, can completely transform the user's workspace.

  • Reduction in costs and waste
    The initial cost reduction of implementing immersive technology is the elimination of travel expenses, which can be quickly recouped through these savings. Additionally, meetings become more efficient as communication is improved, and no physical assets are required to present an idea when everyone can interact with digital ones. This results in significant time savings and increased productivity.

Software Platforms