Retail & Marketing 

Challenges

The UK's retail and marketing sectors face significant hurdles in 2025: 

  • Weakening consumer spending amid declining economic confidence 
  • £7 billion in new costs from recent budget measures affecting retailers 
  • Food price inflation exceeding 4%, further straining household budgets 
  • A surge in financial distress, with over 2,100 retailers at risk and nearly 10,500 shops closing in 2023 
  • Continued closures expected, adding to industry uncertainty 

Opportunities for Transformation   

Amid these challenges, transformative opportunities are emerging: 

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Investment

Digital transformation reshapes consumer engagement, driving changes in purchasing habits 

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Digital Transformation

AI and automation enable personalised campaigns and improved efficiency 

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Focus on Sustainability

Sustainability and inclusivity are increasingly vital for building brand loyalty and aligning with consumer values 

Find out how we can help you develop your Use Case

How We Help

At Vertical Realities Ltd (VRL), we deliver tailored immersive solutions to address these challenges. Combining our expertise in immersive technologies with our clients’ deep industry knowledge.

We Offer:

  • Strategic Consultation: Understanding your use case and defining clear ROI through a Success Matrix. 
  • Collaborative Development: Co-creating scalable solutions using a stage-based deployment approach. 
  • End-to-End Service: From consultation to implementation, we ensure impactful and transformative outcomes thanks to our high-quality services which include staging, training, adoption, fully integrated solutions management and support. 

Immersive technology offers a pathway to success, fostering deeper engagement and unlocking new avenues for growth in a rapidly evolving landscape. 

Solution Spotlight

Problem:

Preparing for a showcase event but facing logistical challenges because the allocated space is too small to accommodate your equipment, products, and team. 

Risk: Absence or Limited participation in the event, leading to decreased product visibility, revenue, and market presence. 

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Solution:

Trace3D Augmented Reality Showcase Application (Trace3D, Mobile devices) 

The featured Augmented Reality solution allows you to create interactive digital assets for promotional, entertainment, and informational purposes. These assets can include detailed digital replicas of your products, complete with highlighted components for added context and information, as well as engaging promotional features. 

Spectators can view these assets on their mobile devices or VR headsets, offering a captivating and immersive experience. 

Solution Components and features:  

  • Mobile devices/ Virtual Reality headset smartglasses 
  • Trace3D platform 

Outcome:  

  • Easy immersive content creation with no prior expertise required 
  • Optimised brand messaging 
  • Increased sales and brand loyalty