Immersive Experiences
A powerful tool in today's digital landscape
Immersive experiences have emerged as a powerful tool in today’s digital landscape, offering interactive, multi-sensory environments that engage users in ways that feel both realistic and captivating.
Overview
These experiences are characterised by their ability to engage multiple senses simultaneously, create a strong sense of presence, and allow for meaningful interaction with the environment.
By blurring the line between physical and digital realities, immersive experiences aim to transport users into new worlds or enhance their perception of the existing one.
Why Deploy an Immersive Experience?
The benefits of immersive experiences are numerous and significant.
- Enhance engagement and retention of information,
- Provide safe training environments,
- Improve customer experiences, and
- Offer new ways to visualise complex data or concepts, especially at events or where sustainability is the key driver and therefore a virtual view of the asset will remove transportation of the real model.
- Perhaps most importantly, they create emotional connections with content or brands that are difficult to achieve through traditional media.
Our Approach
Given the rapidly evolving nature of immersive technologies, many companies have faced challenges when taking a traditional approach to sourcing and deploying Immersive Experience solutions.
Investing time and money in custom builds is often unnecessary and finding the right immersive software development partner can be challenging. We have built an eco-system of what we feel are the best immersive development teams across the UK varying across different technology skills and industry sectors should a custom build be the desired route.
However, through our connections and extensive research, we have found the ultimate platform that can create Immersive Experiences without requiring any technical knowledge. Depending on the desired outcome and business objectives this inexpensive intelligent Immersive platform is idea for punching out immersive experiences quick and easy.
At Vertical Realities, we employ a consultative approach which leverages our expertise in both the market and the technology to help you identify which platforms best meet your business and operational needs.
We believe that any successful Immersive Experience implementation should include the following:
- Co-creation: Combining our subject matter expertise with your industry expertise to co-create and jointly develop a stage-based approach to delivering your solution.
- ROI Calculator: We are driven by business outcomes. Establishing a clear set of benchmarks is crucial in demonstrating the success of the project, securing stakeholder buy-in, and ensuring scalability.
- Deployment: Providing the necessary resources and expertise to set up the hardware and software components of your XR solution.
- Training and Adoption: Delivering a tailored training and user adoption programme to ensure user confidence and satisfaction with the solution. This is critical as it directly impacts the project’s success.
- Ongoing Management and Support: Offering ongoing management and support for both the hardware and software of the XR solution. This is especially important when internal IT teams are
Key Business Outcomes from Successful Deployment
- Enhanced engagement and retention: Immersive experiences can increase engagement by up to 70%, with users reporting 75% higher retention rates compared to traditional learning methods.
- Emotional connection: 64% of consumers say that immersive experiences make them feel more connected to brands, leading to stronger brand loyalty.
- Improved customer experience: 61% of consumers say they prefer brands that offer immersive experiences, with 40% willing to pay more for products they can experience through AR.
- Product visualization: 71% of consumers say they would shop more often if they could use AR, with 61% preferring retailers with AR experiences.
- Brand differentiation: 80% of consumers say immersive experiences make a brand more memorable, with 70% viewing such brands as forward-thinking.
- Overcoming language barriers: 67% of consumers say visual AR experiences help them understand products better, regardless of language.
Build your case
Click below to start your XR journey, improve efficiency and get ahead of competition using cutting edge technology for your industry and sector. Our consultants can help identify how XR could be deployed and implemented for your company needs.
