Mixed Reality: The Future of Automotive?
Immersive technology advancements are impacting various parts of daily and office life.
Promises from virtual, augmented, and mixed reality (VR/AR/MR) firms signify that immersive solutions can enhance many aspects of a business’s operations, such as training processes, collaboration opportunities, design pipelines, and marketing.
Out of the extended reality (XR) technology systems that define the space, MR is the most emergent and presents a volume of opportunities for enterprise end-users.
This technology can have a massive influence on the way that multiple sectors work. Industries like healthcare, engineering, and manufacturing are already taking advantage of MR.
Notably, major automotive firms like BMW, Kia Motors, and Aston Martin are exploring the MR landscape to reap its benefits.
Some Automotive firms have leveraged XR much earlier than other consumer-facing brands – Like BMW, which first employed XR in 2020 to promote the Concept i4 electric car.
