Extended Reality and the Rise of Smart Cities
As our urban landscapes embrace digital transformation and connectivity, the fusion of XR technologies and smart urban environments presents a world of possibilities. XR, encompassing Augmented Reality, Assisted Reality, Virtual...
Meta Takes ‘Magic Leap’ in IP Licencing Talks, FT Reports
The two firms have reportedly entered discussions to collaborate on augmented reality solutions Meta Platforms is set to ink a massive partnership with augmented reality (AR) firm Magic Leap, the...
Cutting Through the Jargon: Demystifying the XR Industry
Your Essential Guide to Understanding Head-Mounted Wearables and Extended Reality (XR) Terminology Did you know that 80% of the world’s workforce is deskless? Extended Reality wearables are becoming more commonplace as...
4 Ways Immersive Tech Can Boost Financial Literacy
Immersive technologies – including AR, VR, and the illusive m-word – represent the next frontier of human exploration. In these virtual spaces, physical constraints fade away. Among these technologies, the...
Meta & BMW Are Integrating AR/VR Headsets into Cars, Release Timeline Uncertain
Initially announced in 2021, Meta CEO Mark Zuckerberg shared an update on the company’s research partnership with BMW, which focuses on integrating AR and VR into vehicles to make people...
Meta Quest 3: Here’s why Meta is betting on Mixed Reality
In addition to VR, Meta Quest 3 will rely on an unproven new technology. In a talk, Meta explains why it’s betting on mixed reality. More than just a smaller...
2023 represents a ‘pretty big sea change’ for VR, says Meta CTO
Meta’s CTO Andrew Bosworth talks about the lifespan of Meta Quest 2 and what this year means for the VR platform. Will 2023 be Meta’s biggest year yet in terms...
VR in Pharma: Educate, Innovate, and Collaborate
How virtual reality is transforming learning, innovation and collaboration in the pharmaceutical industry. Immersive technologies such as virtual reality offer many benefits to companies, including more efficient learning methods, rich...
4 Ways Mobile AR is Making Waves Today
Mobile AR — displayed through your smartphone screen – isn’t AR’s endgame nor its fully-mature self. But it scales today on the backs of more than 3 billion global smartphones....
Revolutionising Retail: The Power of Virtual Showrooms
Virtual showrooms are steadily gaining popularity in the world of ecommerce. Effectively eliminating the need for a physical storefront, virtual showroom technology is starting to change the face of the...
Researchers hope this tiny wearable could become Smell-o-Vision for VR
The odor generators attach underneath the nose or via a soft mask. And for some reason, durian is one of the included scent profiles. Smells have always been hard to...
Motion Sickness: Can the right music prevent VR nausea?
The right soundtrack can prevent VR nausea. Researchers have tested how music affects subjects during VR roller coaster rides. Motion sickness can occur when the eye perceives something different than...
