3 Tactics for AR Shopping
3D and AR have become common wish list items for brands and marketers across industries, with consumers frequently voicing the desire for better, more complete shopping experiences. Brands not only...
Immersive Learning: The Role of Extended Reality in Education
For more than a century, the traditional classroom model has seen very few changes in terms of the way we educate children. Whilst many other areas of our life have...
Taqtile Dramatically Improves Usability Of Manifest Work Instruction Platform With QR Code Alternative
Taqtile, Inc., the leader in augmented reality (AR)-based work instruction solutions, has developed an alternate approach to using physical QR codes – an always available option that uses reference points...
VR therapy recognised as a insurance benefit for the first time
A study shows how effective VR therapy can be for seniors. In the U.S., one insurance company even covers the cost. A recent study by a French research team shows...
How XR is Evolving the Architecture and Construction Industry
When it comes to the architecture and construction industry, it is a well-known fact that this is where the adoption of new technologies begins. In the past decade, this industry...
Can VR Help Businesses Meet ESG Goals?
Environmental, social, and governance (ESG) and VR seem to be in two worlds – one behind a screen and one on the ground. However, the two coincide because VR can...
Audi, Magic Leap Launch Activesphere Concept UI
The Magic Leap 2 will drive automotive AR adoption with user-centric and spatially-linked driving data Audi Motors recently debuted its Activesphere concept car, which features Magic Leap’s augmented reality (AR)...
What’s the Business Case for Visual Search?
AR comes in many flavours. This is true of any technology in early stages as it twists around and takes shape. The most prevalent format so far is social lenses, as...
Honda is Using Virtual Reality to Design Cars
Honda wants to increasingly use virtual reality to design cars. Some of the company’s upcoming cars have already been designed entirely in virtual reality without relying on conventional physical prototypes...
Audi Activesphere: Concept car with AR fittings
The Audi Activesphere is a new concept car. It features AR armatures developed with Magic Leap. The Audi Activesphere concept car was developed in collaboration with Magic Leap and is...
Mixed Reality and the Future of Remote Work: Breaking Down Barriers
As remote working becomes increasingly popular in recent years, many organisations have incorporated this new process into their operations. Recognising the wide range of benefits that remote work offers to...
Empowering Patients and Doctors with Assisted Reality
With the rise of digitalisation, the world has been flooded with more ground breaking inventions than any other point in human history. Revolutionising lives all over the world, technological advancements...
